Blog - read, then act.
Weekly thinking on marketing, lead gen & sales for agency founders.
7 October 2026
Why Great Creatives Need Commercial Skills with Tim Perry
Creative excellence may win admiration, but it does not automatically help an agency win or develop business. Tim Perry explains how creatives can build commercial confidence and contribute to growth without becoming salespeople.
23 September 2026
How to Improve Your Agency Pitch Win Rate
An invitation to pitch can feel too valuable to refuse. But once you count the senior time, creative development and disruption to existing clients, your agency may be placing a very expensive bet. Drawing on Tracey's conversation with Marcus Elliot Brown of The Great Pitch Company, this episode looks at why pitches are often lost even before the pitch.
16 September 2026
The Real Reason Your Agency Pipeline Has Slowed Down
When an agency's pipeline starts trickling rather than flowing, what is the first thing everybody says? We need more leads. Or perhaps we should produce more content. Should we start a podcast, run some outbound or do more networking? There is never a shortage of possible marketing tactics. In fact, that is part of the problem. In this solo episode of the Marketing Momentum for Agencies podcast, I look at why a pipeline problem is often the final symptom of something that started months earlier.
10 September 2026
Why Prospects Ghost You and How to Stop It
In this short episode of Marketing Momentum for Agencies podcast, I draw on my conversation with sales, marketing and mindset strategist Chaz Horn to explore why prospects ghost you, how to distinguish a possible buyer from somebody who merely fits your target profile, and what you should agree before ending a sales conversation.
11 December 2025
From 40% Client Loss to £3M+: How Jaye Cowle Built a Resilient Agency in a Tough Market
Learn about:- Why so many agencies are “successful despite themselves” . The mindset she leans on when the numbers look scary, and the practical actions to take when the pipeline is looking empty . The unsexy but vital bits you need to run a successful agency How she has built a people-first, performance obsessed culture that clients trust and where the team is happy.
22 September 2025
Selling Authentically: Pressure-Free Sales That Actually Work
Ever been on the receiving end of a sales pitch that made you want to run for the hills? The forced script. The endless objections battle. The ‘buy now or miss out forever’ vibe. Traditional sales methods are still alive and kicking. But they’re killing trust. If your pipeline swings from feast to famine and you’re tired of competing on price, this is the episode for you.
1 September 2026
Unlocking Marketing Agency Growth: Insights from Tim Perry’s Journey in Creative Leadership & Training
When Tim Perry started his agency, he had no idea how much he’d learn along the way. From navigating client relationships to building a scalable business model, his journey has been nothing short of transformative. He shared these lessons on the ‘Marketing Momentum for Agencies’ podcast with me.
1 September 2026
My Marketing Journey and the Stories Along The Way
The personal story behind the host of the Marketing Momentum for Agencies podcast, Tracey Burnett